Follower count
The size of one account’s audience.
It does not tell you how many people will see a given post.
KOCRELAY / Crypto campaigns
Crypto marketing on Binance Square and X, published by independent accounts.
Web3 marketing usually mixes KOL deals, ads and community work. KOCRelay does one narrower job: your prepared posts, published as supplied by independent publishers who meet the conditions you set. This guide covers where that fits, how to plan it around a launch, and what to check before anything goes live.
WHERE IT FITS
Crypto influencer marketing has five common tools.
Post distribution is one of them.
Most Web3 marketing plans combine several of these. The table shows what each one gives you, so you can decide which job you are paying for before you spend anything.
| Post distribution (KOCRelay) | KOL partnership | X Ads | Community and AMAs | PR and media | |
|---|---|---|---|---|---|
| Who writes the post | You. Every post is published as supplied. | Usually the creator, in their own voice, from your brief. | You, as an ad. | Your team, live or in your own channels. | A journalist or editor, if they choose to cover it. |
| Whose account it appears on | Independent publishers who meet your conditions. | One named creator you choose. | Your own account, marked as promoted. | Your channels, plus any co-hosts. | The publication. |
| Endorsement | None. Publishers are not presented as users of your project. | Yes. The creator’s reputation is part of what you pay for. | No. The platform labels it as an ad. | Your own voice. | Editorial, not paid. |
| What you control | Conditions and pace, not individual accounts. | Who, and usually a review of the draft. | Targeting and budget, within the platform’s crypto ad policy. | The agenda and timing. | Very little after the pitch. |
| What you get back | A reviewed link and a status for every post. | Whatever the contract says, often a post and its stats. | The platform’s ad metrics. | Attendance and questions. | Coverage, if it happens. |
| Best for | Putting one message in many feeds at the same stage of a launch. | Credibility with one creator’s audience. | Reach bought directly from the platform. | Depth with people who already follow you. | Third-party credibility. |
KOL, KOC and where KOCRelay sits
- KOL
- A key opinion leader: a creator whose audience follows them for their views. Part of what you pay for is that trust.
- KOC
- A key opinion consumer: an ordinary user sharing their own experience with a product. The value is that the experience is real.
- KOCRelay
- Neither. Publishers post your prepared text as supplied. They are not presented as users, holders or reviewers of your project, so write in your project’s voice, not as a personal testimonial.
BEFORE YOU ORDER
Planning sponsored crypto posts
around real project milestones.
Before placing a sponsored-post order, crypto teams need to answer three practical questions: what are people discussing right now, which project milestone is relevant, and what should each post actually say? This section covers crypto social media marketing through prepared project updates on Binance Square and X. It is not a guide to predicting token prices or generating trading activity.
How to check token discussions before promoting a crypto project
Token discussion activity describes how often a project or token is mentioned over a given period, how many distinct accounts join the conversation, and whether people respond to the news. Crypto teams often call this mindshare or social mentions. It is a way to understand the conversation around a project, not a measurement of token value, buying intent or guaranteed campaign reach.
Discussion activity
Whether many accounts talk about the same topic over time.
High activity may include repeated promotion, so volume alone does not prove genuine interest.
When a project publishes a verifiable update that people are already discussing, related posts may be more relevant to that conversation.
Four checks you can make without a paid research tool
- Search the project name and token symbol on Binance Square and X. Look at recent posts and their dates, not just lifetime mention counts.
- Compare conversations around real events. Testnet launches, TGEs and product releases count; separate official announcements from reposts and unrelated uses of the same symbol.
- Look for distinct participating accounts and meaningful replies. A large number of nearly identical posts is not the same as broad discussion.
- Note the questions people ask before and after an official announcement. Use them to decide which facts your next post should explain.
Binance Square vs. X: where does the crypto conversation fit?
Both channels can support crypto project promotion, but they serve different reading habits. Neither platform is automatically the better choice for every token or Web3 product.
| Binance Square | X | |
|---|---|---|
| Who is reading | A crypto-focused feed: readers are already browsing crypto content. | Project accounts, developers, news and wider industry discussion. Your topic may appear next to technology and finance posts. |
| What you can publish | Short posts, or articles with a title when readers need context, steps and official links. | Posts that carry one clear update and can point to a longer explanation. |
| Sponsored label | A sponsored post must say it is sponsored (Binance Square terms, section 13). | Paid partnerships use X’s Paid Partnership label. Crypto paid partnerships are not allowed in some regions, so check the current policy. |
| Country rules | Binance.com is not available to US residents, so expect most readers to be outside the US. Promotions aimed at one specific country need Binance’s prior approval. | Check X’s rules and local advertising law for every country you want to reach. |
Do not assume that a crypto-focused audience will convert better or that a shorter path to market information produces more token purchases. Compare the two channels using relevant conversations and your own campaign analytics. With KOCRelay, the deliverable is the published post and its reviewed link, not a promised trading or marketing result.
Binance Square promotion Sponsored posts on X Pricing and package limits
CAMPAIGN MOMENTS
Six moments in a crypto project
where posts do real work.
A promotion plan should follow confirmed project milestones, not a fixed assumption that every TGE or exchange listing creates a traffic spike. Each moment below needs different facts in the copy and a different sense of timing, so every card ends with a note on timing. Not every project goes through every moment, or in the same order.
Token launch (TGE)
The date, the network, and where people can claim or trade, with links to your official site and announcement.
- Readers ask
- When is the event? Which network is involved? Where can they confirm the official token details?
- Put in the copy
- Your official domain, and the contract address only as it appears on your own site.
- Timing
- Order once the details are public. An order can be taken as soon as it is live.
Exchange listing
Which exchange, which pair, and the time with its time zone. Link to the exchange’s own announcement rather than a screenshot of it.
- Readers ask
- Which exchange and trading pair? What is the announced date and time zone?
- Put in the copy
- A link to the exchange’s announcement.
- Timing
- A listing may prompt new discussion, but there is no universal second peak. Write the date, not “tomorrow”. A post may go out later than the day you order it.
Testnet or mainnet
What people can do now that they could not do before, and where the docs are. Explain what is available now; don’t imply that unconfirmed features, dates or token launches are guaranteed.
- Readers ask
- What does the product do? Is testing open? Where are the documentation and known issues?
- Put in the copy
- A docs link and a support or known-issues link.
- Timing
- Binance Square articles have room for the step-by-step; X posts can point to them.
Airdrop or points campaign
The eligibility rules, the one official page where people check them, and the end date. Airdrops are the format scammers copy most, so make yours easy to verify.
- Put in the copy
- One official link, and a line saying you will never ask for a seed phrase.
- Timing
- Give the end date with a time zone, so a later post is still correct.
AMA or X Spaces
The topic, the speakers, the date and time zone, and the link to join.
- Put in the copy
- The event link, and where the recording will be.
- Timing
- Order early and add the replay link: a post that goes out after the event still points somewhere useful.
Partnership or integration
Who the partner is and what changes for users. Link to both sides’ announcements where they exist. For product updates, publish release notes, feature explainers and tutorials.
- Readers ask
- What can users do with the product? Which changes or integrations are already live?
- Put in the copy
- The partner’s own announcement, if it is public.
- Timing
- Order after both sides have published. Only name a partner who has agreed to be named.
The planning rulePrepare distinct, fact-based messages for each milestone. Do not build a launch plan around synchronized posts at a precise minute.
A WORKED PLAN
One launch week,
split into four orders.
The same plan as the card at the top of the page, with the reasoning behind each row. The counts are an example, not a recommendation or a quote.
- T−7
Teaser on Binance Square20 short posts in one order, with a publishing pace so they spread out over the week instead of landing at once. Each post has its own wording: identical text across many accounts may be flagged as spam by the platform.
- T0The announcement article
10 Binance Square articles, each with its own title and the full explanation. Placed only after the announcement is public, because there is no scheduled start: posts can go out as soon as the order is live.
- T0
The announcement on X30 X posts pointing to the article or your site. To reach English and Spanish speakers, that becomes two orders, one per language, each with copy in that language and a language condition.
- T+3The recap
15 short posts on what happened and where to go next. A recap stays accurate even if some posts go out later, which makes it the safest order to place with plenty of room.
CHECK BEFORE YOU PUBLISH
Crypto promotions are regulated.
Check the rules before you publish.
Content is sent to publishers as you submit it. We do not check it for accuracy or legal compliance before it is published, so these checks are yours to run, with your own legal advice where you need it.
Paid posts often need to be labelled as advertising. Disclosure is your responsibility: put the label the rules require inside the copy you submit, because it is published as supplied.
Six questions for every order
- Who can see it? Check the rules for every place your posts can reach, not only where your team is based.
- Is it labelled? The advertising label goes inside the copy, not in a note to us.
- Is every claim true and balanced? No promised returns, no “guaranteed” gains, and risks stated where the rules ask for them.
- Are links and addresses official? Only your own domain, and the contract address as published there.
- Does the platform allow it? Binance Square and X each have their own rules on sponsored labels, repetitive posting and where crypto promotion is allowed.
- Is the promotion itself allowed there? Some places restrict or ban crypto promotion altogether.
Official rules to start from
- XPaid Partnerships Policy
- Binance SquareCommunity Guidelines
- UK · FCAMarketing cryptoassets to UK consumers
- UK · FCAFG24/1: financial promotions on social media
- EU · ESMAMiCA Article 7: marketing communications
- US · FTCDisclosures 101 for social media influencers
- US · SECUnlawful touting of crypto asset securities (2022)
This list is a starting point and not legal advice. Rules change, so read the current version at the source and ask a lawyer where you operate.
Content we don’t accept
- Scams, fake giveaways and market manipulation.
- Misleading financial or investment claims, such as promised returns.
- Phishing links, malware, or links designed to take people’s credentials or funds.
- Content that infringes someone’s rights or breaks the platform’s rules.
- Anything that violates sanctions or export laws.
We may refuse, cancel or end an order at any time if we believe it breaks our Terms, the law or a platform’s rules.
SCAM-PROOF COPY
Write posts that can’t be
mistaken for a scam.
Crypto feeds are full of copies of real announcements with one link changed. Readers who have been burned look for the warning signs, so make your posts easy to check.
Do
- Link only to your own domain. One official link is easier to verify than three.
- Quote the contract address only as it appears on your official site or docs, and say where to check it.
- Say what you will never do. For example: we will never message you first or ask for your seed phrase.
- Use dates with a time zone. A post that says “tomorrow” is wrong the day after it goes out.
- Use names and facts people can verify. Avoid internal jargon and unsupported hype.
- Write in your project’s voice. Publishers post your text; it should not read as their personal experience.
Don’t
- Promise returns, prices or listings you don’t control.
- Run a giveaway that asks people to send funds first.
- Ask readers to connect a wallet on any page outside your official domain.
- Use link shorteners that hide where a link goes.
- Paste the same text into every post.
How to choose keywords for crypto social posts
The keywords in your social post copy are different from the search terms someone uses to find a marketing service. On Binance Square and X, the goal is to make an update easy to understand and easy to verify, not to repeat popular words in the hope of guaranteed distribution.
Project name and token symbol
Use the official name and symbol, and make the project easy to tell apart from lookalikes.
Accurate category terms
DeFi, RWA, Layer 2, AI or another category, only when it genuinely describes the project.
Milestone terms
Testnet launch, mainnet launch, TGE, exchange listing or product update, when the event is real and already announced.
Hashtags and source links
Use topical hashtags sparingly and link the official announcement or docs.
Three checks before you submit
- Give each post one main message. You do not need a fixed keyword density or the same phrase in every post.
- Match the words to the milestone. A testnet explainer should not read like a listing announcement.
- Adapt for each channel. Check Binance Square and X separately, and adjust the wording while keeping the facts the same.
WHO PUBLISHES
You choose the conditions,
not individual accounts.
Posts are taken by independent publishers who meet the conditions of your order, so the conditions below decide what kind of account publishes.
Conditions you can set
- Follower tier
- A minimum follower tier for the accounts that can take your posts.
- Account age
- Leaves out accounts that are too new. On Binance Square this works only when the profile shows a join date.
- Country
- Limits the order to publishers in the countries you pick; this can add a surcharge.
- Language
- Limits the order to publishers whose app language is one you pick. Keep your copy in that language.
- Verification on X
- On X, limits the order to verified accounts.
- Publishing pace
- Spreads the order out: posts are released in batches over the days or interval you choose, starting right away, instead of all at once.
Available where the package offers them.
What you can’t ask for
- Named accounts, or accounts that already post about crypto.
- Rewrites by the publisher. Posts are published as supplied.
- Contact with publishers outside KOCRelay.
MEASURING
Measure what the posts
actually sent your way.
What we deliver is a reviewed link and a status for every post. What those posts did for your project is measured on your side, so set it up before you order.
Tag every link
Add UTM parameters for each platform and each order, so your analytics can tell a Binance Square teaser from an X announcement.
One code or landing page per order
A referral code or a dedicated landing page shows sign-ups that link tracking can miss.
Mark on-chain actions
If people claim, mint or swap, a separate claim page or campaign parameter lets you connect those actions to an order.
Keep the post links
Your order lists every approved post link. If you need a record, save the list and check the posts yourself.
Judge each order by its job
A teaser by visits, an announcement by visits to the official page, a recap by sign-ups. Comparing every order on one number hides what worked.
Your own analytics, not the number of posts, show which order did its job.
Is this crypto influencer marketing?
It covers the publishing part. Classic crypto influencer marketing pays a named creator to write and endorse content. With KOCRelay you write the posts and independent publishers post them as supplied, so there is no personal endorsement.
What is the difference between a KOL and a KOC?
A KOL is a creator whose audience follows their opinions. A KOC is an ordinary user sharing their own experience with a product. Publishers on KOCRelay are presented as neither: they publish your prepared text, not their own review.
Will publishers endorse or use my token?
No. They publish your text as supplied and are not presented as users or holders of your project. Write the copy in your project’s voice, not as a personal testimonial.
Do you check my posts for legal compliance?
No. Checking your copy against the rules is yours to do before you order. We may refuse or end orders that break our Terms, the law or a platform’s rules, such as scams, fake giveaways, market manipulation or phishing links.
Do sponsored crypto posts need an ad label?
Often, yes, under advertising rules and the platforms’ own policies. Disclosure is your responsibility: put the label the rules require inside the copy, since posts are published as supplied. This is not legal advice.
Can I target a country or a language?
Yes, where the package offers it. Country and language are conditions on the whole order and can add a surcharge. For several languages, place a separate order for each language, with copy written in that language.
Can I choose accounts that already post about crypto?
No. You set conditions such as follower tier, account age, country, language and, on X, verification. What an account usually posts is not one of them.
How quickly will posts go out for my launch?
It depends on when publishers take them, and a publishing pace spreads them out further. There is no scheduled start, so place announcement orders only once the news is public, and write dates with a time zone rather than “today” or “tomorrow”.
What happens if a post is deleted after approval?
Approved posts go through a 7-day retention check, and a post deleted during it does not count and goes back for another publisher. Once a post counts, we no longer monitor it, so posts later deleted, hidden or restricted by the publisher or the platform are not re-delivered or refunded.
Can I promote a presale or a giveaway?
Only if it is lawful where it can be seen, allowed by the platform and not deceptive. Fake giveaways, schemes that ask people to send funds first and misleading investment claims are prohibited, and we may refuse or end such orders.
Do packages guarantee trending, trading volume or price?
No. We do not guarantee views, reach, engagement, trending, token purchases, trading volume or price. What you get is a reviewed link for each delivered post.
How should I measure a crypto campaign?
Tag each link with UTM parameters per platform and per order, use a referral code or landing page per order, and keep the list of approved post links from your order.
Is KOCRelay affiliated with Binance or X?
No. KOCRelay is not affiliated with, endorsed by or sponsored by Binance, Binance Square or X. Posts are published under each platform’s own rules, and platforms may remove content or limit its reach.
How much does a crypto promotion on KOCRelay cost?
You pay per published post. Every Binance Square and X package shows its starting price per post before you sign in, and the conditions and post count you choose set the total you confirm before paying.
YOUR WORDS. THE NEXT HANDOFF.
Plan your crypto campaign.
Create a campaignWrite the posts, set the conditions and see the full quote before you pay.